Journal Guide

The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.Issues that the journal covers include:Marketing communications - communications via any or all of the marketing mix elements. The way(s) marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning process The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups. Promotional elements - this not only includes the disciplines of advertising, sales promotion, marketing public relations, and personal selling, but also includes direct marketing, sponsorship, and Internet communications. Promotional management in terms of strategy development, implementation, and evaluation. The mechanism or process of developing effective communication strategies via specific case studies. Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovation, and adoption. Effects of changing environmental circumstance on marketing communications and promotional strategy - budget allocation, messages, and media vehicles adopted. Issues such as brand equity, brand investment, brand marketing and performance, marketing communications ROI, the role of research in marketing communications, integrated marketing communication, relationship marketing, and on- and off-line marketing activities. Examples of sound or innovative company or teaching practice in relation to marketing communication activities or promotional management. Corporate communication and its interface with marketing communication. Peer Review PolicyAll papers in this journal have undergone rigorous peer review, based on initial editor screening, and double blind review by two anonymous reviewers.DisclaimerTaylor & Francis makes every effort to ensure the accuracy of all the information (the 8220;Content8221;) contained in its publications. However, Taylor & Francis and its agents and licensors make no representations or warranties whatsoever as to the accuracy, completeness or suitability for any purpose of the Content and disclaim all such representations and warranties whether express or implied to the maximum extent permitted by law. Any views expressed in this publication are the views of the authors and are not the views of Taylor & Francis.

Journal of Marketing Education (JMD) provides a forum for the exchange of ideas, information, and experiences related to educating students of marketing and advertising. JMD is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development of the curriculum, career development, and the state of the profession.

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with an international reputation for publishing influential and original contributions.JMM is concerned with all aspects of the management of marketing and is intended to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole. JMM seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing and undergraduate and postgraduate students of the subject.From 2010, Volume 26, the Journal of Marketing Management is published in seven double issues a year. Three of these issues are Special Issues, dedicated to a key topic in the industry, and one is traditionally devoted to a selection of the best papers from the annual Academy of Marketing Conference. Other issues, containing contributions from theoreticians and practitioners, cover a wide area including:State of the art papers on particular topics - e.g. portfolio planning, sales management, pricingManagement of the marketing mix - the practical issues of managing product, price, place and promotion efficiently and effectivelyCustomer behaviour - how and why both corporate and ultimate customers behave in the way they doMarketing intelligence - the establishment and maintenance of marketing information systems and everything associated with themCase studies - how an organisation has tackled an important marketing problemMeta marketing - how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organisations DisclaimerTaylor & Francis makes every effort to ensure the accuracy of all the information (the 8220;Content8221;) contained in its publications. However, Taylor & Francis and its agents and licensors make no representations or warranties whatsoever as to the accuracy, completeness or suitability for any purpose of the Content and disclaim all such representations and warranties whether express or implied to the maximum extent permitted by law. Any views expressed in this publication are the views of the authors and are not the views of Taylor & Francis.

JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.

The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journal aims to publish:Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.The objectives of the journal are as follows:To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide. To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions. To publish rigorous, empirical research results related to all aspects of higher education marketing.To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles.To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area.To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide.Peer Review Policy: All review papers in this journal have undergone editorial screening and peer review.

For more than 70 years, Journal of Marriage and Family (JMF) has been a leading research journal in the family field. JMF features original research and theory, research interpretation and reviews, and critical discussion concerning all aspects of marriage, other forms of close relationships, and families.

This outstanding journal is devoted to stimulating and contributing to reasoned discussions of mass media ethics and morality among academic and professional groups in the various branches and subdisciplines of communication and ethics. By bridging the gap between academicians and professionals interested in issues concerning mass media, the journal stimulates mutually beneficial dialogues between these two groups. It publishes original essays exploring the philosophical bases of decisions, reports from empirical studies, and literature searches and reviews dealing with mass media content and the behavior of practitioners in journalism, broadcasting, public relations, advertising, and other mass communication disciplines.Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

The Journal of Mass Spectrometry publishes papers on a broad range of topics of interest to scientists working in both fundamental and applied areas involving the study of gaseous ions. The aim of JMS is to serve the scientific community with information provided and arranged to help senior investigators to better stay abreast of new discoveries and studies in their own field, to make them aware of events and developments in associated fields, and to provide students and newcomers the basic tools with which to learn fundamental and applied aspects of mass spectrometry. The scope of the journal is wide, encompassing all aspects of mass spectrometry. Suitable topics include, but are not restricted to, instrument design and development, ionization processes, mechanisms and energetics of gaseous ion reactions, spectroscopy of gaseous ions, theoretical aspects, ion structure, analysis of compounds of biological interest, methodology development, applications to elemental analysis and inorganic chemistry, computer-related applications and developments, and environmental chemistry and other fields that utilize innovative aspects of mass spectrometry as a critical component of the work. General Information JMS will publish original research articles, accelerated communications and letters to the editor. In addition, special features include Perspective, Tutorial, Historical and Review articles. Book reviews, conference reports and forthcoming events will also be published. Manuscripts submitted for possible publication in JMS should follow the general format described below and must be original works by the authors, with the exception of referenced materials or passages used with the written consent of the copyright holder. Also, the manuscript must not have been, nor will be, submitted for publication elsewhere at any time during its consideration by JMS. In multi-authored papers, while a designated author will be the person the Journal will correspond with, it is understood that this author will bear the burden of communicating with all authors and represent their joint decisions. The copyright of published articles belongs to John Wiley and Sons. Authors are encouraged to sign and send in the Copyright Transfer Agreement , which may be printed from this Web site, together with the manuscript at the time of submission, to prevent possible publication delay. Manuscripts will not be published without this properly executed form. In the event the manuscript is declined for publication in JMS, this form is void and will be destroyed.

JMC is concerned with the relationship between artefacts and social relations irrespective of time and place and aims to systematically explore the linkage between the construction of social identities and the production and use of culture.

The Journal of Material Cycles and Waste Management has a twofold focus: research in technical, political, and environmental problems of material cycles and waste management; and information that contributes to the development of an interdisciplinary science of material cycles and waste management. Its aim is to develop solutions and prescriptions for material cycles. The journal publishes original articles, reviews, and invited papers from a wide range of disciplines related to material cycles and waste management. The journal is published in cooperation with the Japan Society of Material Cycles and Waste Management (JSMCWM) and the Korea Society of Waste Management (KSWM).